The Holsom Launch Framework™

“Every great launch begins with clarity."

Overview

The Discover Sprint uncovers your brand’s essence — who you are, who you serve, and how you can lead.
Through collaborative workshops and data-driven insight, we identify opportunities for innovation, market positioning, and long-term growth.

What We Do

• Market & Brand Discovery — Deep dive into your market, customers, and competitive landscape.
• Audience & Persona Mapping — Define who you’re speaking to and what moves them.
• Stakeholder Interviews — Align vision and direction across leadership.
• Opportunity Gap Analysis — Identify your differentiators and hidden growth levers.
• Launch Readiness Assessment — Evaluate your brand, assets, and technology foundation.

Outcome

A clear foundation that defines your brand’s purpose, audience, and potential — paving the way for focused strategy and creative execution.